Having web pages that rank highly in search engines is the goal of almost everyone pursues digital marketing. This is the reason that competition is always fierce when it comes to proper search engine optimization. Check out these 5 organic ranking factors put together by Knowmad, a leading SEO company in Charlotte, NC.
1. Technical Factors Count
It’s important to make sure you have all the technical factors right when going for high organic search engine rankings. Any errors that result in incorrect headers being sent will cause issues. The search engines are fans of fast-loading web pages. Anything that you’re able to do that establish that your web page exceeds technical standards will help sites your site rank.
2. Never Neglect Mobile Users
More people than ever surf the web and view web pages on mobile devices. It’s up to digital marketers to confirm that these users are catered to. The smaller devices they’re using means they expect a different type of content. General optimization rules for mobile content are different than for desktop visitors. Successful digital marketers understand the importance of delivering mobile-optimized content to meet mobile visitor’s needs.
3. Citations and Brand Mentions Are a Big Deal
Websites that are mentioned by other websites tend to rank well. Citations and mentions don’t involve direct links, but they are a clear signal that a website is authoritative in any niche. A mention or citation from a site or outlet with a greater audience helps infer trust and confidence in your brand.
4. Social Signals Are Impactful
Social signals have long been debated as a ranking factor. Regardless if they are a direct factor or not, strong social signals are the byproduct of a strong page. Social shares tend to move direct traffic, which is always a great for a web page. Visitors are the only ones who are able to actually buy something from a page or link to a page, so the more targeted visitors, the better. Social shares validate the quality of a website with recommendations from real people. Popular pages and sites always tend to rank well, so although the causation may not be complete, there appears to be evidence of correlation.
5. Relevant Backlinks from Authority Sites Are Still Powerful
Backlinks from relevant websites nearly always help build credibility and higher organic rankings for websites. Highly ranked web pages nearly always have a significant number of strong links from authoritative websites in the same niche. Cultivating these types of backlinks will always be a priority task for digital marketers who are helping their clients establish websites with strong organic traffic.
High search engine rankings take both time and effort and to achieve. Gone are the days when anyone could quickly force a fast rise in the SERPs. As discussed in Knowmad’s article detailing common SEO myths, stay away from spammy, irrelevant websites.
These days, a methodical strategy that emphasizes “white hat” techniques are the best way to hone top organic rankings. Digital marketers are able to approach the problem from more than one angle, allowing them to strategize the moves they need to make to help their clients rank. Monitoring and tracking what changes are occurring will ensure they’re making the right maneuvers.